COVID-19 Crisis Communication – Grasslands Agency

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As COVID-19 has taken over much of our daily routines many businesses are facing some pretty scary realities about the future of their company. During times like these it’s more important than ever to have solid crisis communication strategies in place to ensure your customers and staff have a clear understanding of where you stand.

Ricardo Baca, Founder & CEO of Grasslands Agency sits down with Lit & Lucid to discuss ways companies can pivot their business online, the importance of public relations, and how to cope as a small business during these uncertain times. As a cannabis advocate, Ricardo talks about the open letter to the editor he sent to Mayor Hancock in response to closing Colorado recreational dispensaries in the early days of the at-home order. We discuss the sheer importance of cannabis companies being deemed essential and how those facts can help move federal legalization forward.

Season 8 brought to you by Verra Health.

Ricardo Baca

Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).

In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business and culture, and continues to columnize and host podcasts for a number of top publications.