E.109 The Future of Terpenes & Cannabis Quality Analytics ft. Max Koby Founder of ABSTRAX Tech
Subscribe to our show on Apple Podcasts, Google Podcasts, Spotify, Breaker, Anchor.fm, and beyond!
Prepare to have your mind blown in this episode of Lit & Lucid as we discuss the future of terpenes with Max Koby, CEO of ABSTRAX Tech. Max and his team at ABSTRAX are pioneering terpene driven sensorial experiences to help shape the cannabis industry into the future. We learn more about the process of botanical extraction to create intricate terpene flavor profiles and how companies can utilize these terpenes in their products to create specific experience driven outcomes. Max tells us about the exciting experiment his team did with Max Montrose of the Trichome Institute, candidly deemed “Man vs. Machine” where both parties were able to further legitimize their findings in the field. Stay tuned for the next episode where we follow up with Max Montrose about his background as an Interpener.
If you are interested in learning about terpenes and are ready to get really in-depth and lucid on the topic this episode is for you!
Max Koby is a born leader who founded his first business when he was 18 and has since created many successful startups. As a result, Max has extensive experience in developing innovative products, establishing best practices, and brand standards along with dealing in international markets, manufacturing operations, cultivation, and the world’s largest hospitality organizations.
Prior to founding ABSTRAX, Max started his first company in the pool service and construction industry. He held a C-53 contractor’s license, and with his partner Jack, grew the business from an idea to the largest pool company in Southern California and eventually one of the largest service providers in the US. They eventually sold the business and then dove into developing an industry leading software brand that helps the largest hospitality organizations treat and manage their recreational water quality by elevating industry best practices with innovative technology to reduce liability, improve efficiency, and create the safest possible environments.
Max’s interest in the cannabis industry began when he had a heart attack at a young age. It was then that he discovered its holistic benefits, and he became involved in the industry in a limited capacity. In 2010, Max and Jack founded a non-profit collective that cultivated high quality cannabis. In the process, the partners traveled extensively to identify sought after genetics and worked to develop complex terpene profiles. Max is passionate about raising the standards of current manufacturing practices, developing / implementing systems, building solutions, and innovating new products in the cannabis industry that have global applications to create functional products that can help treat patients around the world.